KVD BEAUTY ULTA FIELD LEADERSHIP CONFERENCE 2023

KVD Beauty’s Objective in participating in Ulta’s 2023 Field Leadership Conference was to connect and engage with Ulta Beauty's team members and ignite passion about the brand to drive business back in their stores. Also, to effectively educate GM's, field leadership, and business partners on the brand, new products, and marketing for the year. We worked on the concept and overall design direction with Creative Director Angelica Villegas and Sr. Creative Direction Paul Tripani focusing on their new hero product, Good Apple Serum Foundation. We included a foundation shade matching bar, gratis bar, large before and afters and red security mirror wall for a social media sharable moment.