BRANDING

jlo beauty brand book

PRESENTATION DESIGN

Our team worked together to build everything from the brand voice to visual identity to packaging for JLo Beauty. The objective in creating this brand book was to have a guideline that made clear to all internal employees how to best stay in line with the brand while creating new marketing content and working with outside partners.

The version below is abbreviated from the full brand book but shows a high level of the great detail we went into putting it together.

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3levate design brand identity

Branding

logo, brand colors, typography

We worked closely with Founder, Angie Pate-Stafford to redesign the brand identity of her Creative Services Design Firm. Based in Laguna Beach, Angie and her co-founder, Lara, wanted their brand to feel clean, modern, feminine and professional. We designed their business cards, a marketing postcard and redid their website as well.